Project Objectives
An exclusive Pre-sales registration event was launched for the legendary Toyota Supra. The aim was to enhance the workflow efficiency and effectively capture and consolidate potential buyer information, while providing a seamless digital O2O customer experience.
RESEARCH
User Interviews
What are car buyers looking for? To get greater insight into our users, I sent a survey to more than 50 people, including 28 men and 23 women to get an understanding of what people who own a car - or are looking for a car - would find interesting as they explore a visualization.
This list ranks the eight key factors by how important they are to consumers when buying a new car. The percentage is based on the number of respondents who said the factor was among their top three priorities. Although I see a little difference between genders, the overall order did remain the same. This data validated that people place more emphasis on brand, safety, as well as performance and design/style.
INTERACTION DESIGN
Sitemap
Keeping a balance! From here I could decide what actions and features were crucial and beneficial, and designed a sitemap around these conclusions. I wanted to create a seamless experience for my target users by emphasizing on simplicity but keeping a balance between customization of registration/prepayment versus selling point of products, as both were appreciated.
Lo-fi Wireframe
In the previous launch, it was difficult for Toyota sales team to centralize and keep track of every customer’s info Also, it was a hassle for the customer when the salesperson attempted multiple communications in order to complete the registration and provide the customers with sales material. Most importantly, requesting pre-payment deposit was the most troublesome procedure . Collection of documentation & human error complicated the task.
I would like to create a hub to consolidate all customer information and activity data, and which at the same time provide a easy and intuitive registration/pre-payment process for potential buyers.
Hi-fi Wireframe
Interactive Prototype
click images below!!
Desktop Mockup
Mobile Mockup
